With the football World Cup, TF1 maintains its primacy in terms of both audience and advertising. In the final between the Netherlands to Spain on Sunday night, the first private channel totaled 63.1% audience share and 14.1 million viewers together with peaks at 17.4 million at the end meeting. For the private channel, it is "a record audience for a football match without a French team. It is also the third best year for hearing TF1. Stephane Deverge, director of sports pole TF1 Publicité, also welcomed "the prime-time audiences who, throughout the competition, gathered 8.2 million viewers on average."

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