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The British bride is more beautiful. British Airways, which should finalize during 2010 his marriage with Iberia, said Friday it had halved its operating loss in the third quarter.

"We still expect to lose money records this year," warned Willie Walsh, its director general. Due to a disastrous start to the year, the company has doubled its losses in the first nine months of its fiscal year. But saving measures taken upon entry into the crisis begins to pay. They have reduced operating costs by 10.5%.

To achieve this, the company has taken most of its competitors' revenues low costs. Starting with one of the keys to their model: a homogeneous fleet of aircraft, which reduces maintenance costs.On its base from London Gatwick, British Airways is gradually increased to a single type of aircraft (Boeing 777) for its long-haul flights and two models (Airbus A 320 and A 319) for its medium-haul flights.

All departments of the company have also made efforts. British Airways has cut staffing in its ground staff. A voluntary separation scheme and the non-renewal of retirements have to spend the staff of the London Heathrow Airport from 7 000 to 6 000 employees.

The operation of the hub has been completely redesigned. The development of online registration and training for staff to become versatile allowed both increase productivity and improve the punctuality of aircraft easy payday loans .

Last summer, finally, employees of support functions had to take leave without pay."Everyone had made efforts, but the sailors, summarizes a part of British Airways. We decided to make some changes so authoritarian. "

"Ability to react quickly"

Since the fall, steps have been taken to reduce the rest stops and to enhance the productivity of crews. The rest in Los Angeles after a flight from London for example is increased from two to one night.

A voluntary retirement plan was established to 1 000 cabin crew. 3 000 sailors have agreed to move to part time. This change has saved the equivalent of 700 employees at the company. British Airways has also offered its pilots a pay cut 6 to 7% against shares. This will allow the company to achieve 300 million pounds of savings this year."These reforms demonstrate our ability to react quickly, welcomes a part of the company. Our competitors have thought that we overreact. "

These drastic measures have however led social movements. The crew of the company and to vote February 22 on organizing a strike to oppose these measures, calling the union Unite.

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During the worst crisis in the global economy since 1929, electronic commerce has continued to grow. The turnover posted by online merchants reached 25 billion euros, up 26% in one year. Growth continues at a speed so rampant: the activity has increased tenfold since 2002. Electronic commerce now weighs just over 4% of retail sales (excluding food and pharmaceuticals) business cards . And projections are optimistic, according to the Federation of e-commerce and distance selling (Fevad), who presented the results Tuesday, the amount could reach 46 billion by 2012. The increase in 2009 was fueled in particular the creation of 17,000 new commercial sites, two every hour!

After a 2008 black, stock markets around the world experienced in 2009 a substantial rebound in the light of an economy still recovering. In Europe, the Dax in Frankfurt rose 23% to 5957.43 points December 31, while the FTSE in London was granted 22.07%, to end the year at 5412.88 points. The squares of Brussels (+ 31%) and Madrid (+ 30%) did even better, while the Swiss market shows an increase of 18.27% and the Milan Stock Exchange rose from 13.28%.

A second half of 2010 uncertain

In Asia, equity indices recorded spectacular gains. Shanghai has taken over 80% in one year, and Hong Kong has offered an increase of 52%.Even in Japan, where the structural problems persist, the Nikkei index Featured jumped 19.04% in 2009, to reach 10,546.44 points at the end of the year.

Across the Atlantic, the Dow Jones rose over the year to 18.82% and the Nasdaq composite jumped 43.89%.

According to the main house management, year 2010 should be characterized by a sustained increase in equity markets in developed countries during the first half of the year. The interest rates of central banks and European American should not be raised before next fall or later, consider including Axa IM, Pictet and Aurel BCG.

Then, visibility fading. The recovery plans, adding to public debt, will sooner or later disappear, and allow growth to take charge alone.

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Surprise drop in industrial production in October. It fell again by 0.8% after falling 1.2% in September. From his side, manufacturing production also decreases by 0.8% after declining 1.1% in September. Despite everything, the good performance observed in August saved the furniture: over the last three months, manufacturing output rose 2.6%. Over this period it has observed a strong rebound in metal and other metal products (+7.4%) and in automobiles (+14.1%). It has also increased in the manufacture of rubber products, plastic and other nonmetallic mineral products (+4.1%), manufacture of machinery and chemicals (4%).

However, through the last two months, rather bearish, suggesting that the destocking process finds no link with a recovery in demand.In addition, manufacturing output last three months is 10.4% lower production in the same month last year, which is hardly pleasing. "The truth is that no demand: our exports, especially to our neighbors in the European Union, are crumbling and the investment in the country continues to decline" Analysis and Alexander Law.

The situation in the automotive sector and is symptomatic. Despite a sharp increase in registrations due to the scrapping bonus, production slowed significantly in September in October, with a 5% drop in production in October, itself resulting from a fall of 8.1% in September. After a period of destocking, manufacturers are reluctant to turn back to their full production lines, especially with the planned termination of premiums.