New Man announced yesterday its acquisition, by the end of the month, the group Morepeace. The latter company's holdings Overall, based in Besançon, a specialist in ready-to-wear and men through its brands and El International Dellalui. The transaction price was not disclosed. Bernard Krief Consultants The company had expressed interest in New Man.

Its owner, the industrialist Leon Cligman, through its group Indreco, trying to sell the brand for a while. He had already surrendered in March its 29 stores in Zannier Group, specialist clothing childish.

This sale is another step in the long agony of the flagship brand of menswear in the 1980s. In its basin of Cholet, New Man at the time employed up to 3,000 people, and yet almost 500 a decade ago.Since then, social plans have succeeded in retaining only forty employees today. Latest figure available, the brand in 2008 achieved more than 45 million euros in turnover.