At 21, the little genius of the French sprint Christophe Lemaître, maddens the counters … and brands. Sought in recent years by more than a dozen of them (according to the Journal du Dimanche), the Savoyard finally chose mineral water from Aix-les-Bains as the first non-sport partnership (it has already been associated 2007 the Japanese OEM image Asics). A logical conclusion, the sprinter is already three years since the ambassador of the city where he lives and trains.

But unlike the previously mentioned ambassador status which would yield between 4000 and 4600 euros per month, this new association between the rider and the city passed this time by a private group.

Bottle collector bearing the image of the runner

The League of mineral waters of Aix-les-Bains is in fact owned by the Group of the Musketeers (owner of the sign distribution Intermarché).